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Dun & Bradstreet Corp (DNB) Shares Cross 2% Yield Mark

By Dividend Channel Staff, Friday, July 29, 3:17 PM ET
Play Video: The Importance of Dividends

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In trading on Friday, shares of Dun & Bradstreet Corp (NYSE:DNB) were yielding above the 2% mark based on its quarterly dividend (annualized to $1.44), with the stock changing hands as low as $71.82 on the day. Dividends are particularly important for investors to consider, because historically speaking dividends have provided a considerable share of the stock market's total return. To illustrate, suppose for example you purchased shares of the S&P 500 ETF (SPY) back on 12/31/1998 you would have paid $123.31 per share. Fast forward to 12/31/2010 and each share was worth $125.75 on that date, a mere $2.44 or 2% increase over all those years. But now consider that you collected a whopping $20.53 per share in dividends over the same period, increasing your return to 18.6%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.4%; so by comparison collecting a yield above 2% would appear considerably attractive if that yield is sustainable. Dun & Bradstreet Corp (NYSE:DNB) is an S&P 500 company, giving it special status as one of the large-cap companies making up the S&P 500 Index.

In general, dividend amounts are not always predictable and tend to follow the ups and downs of profitability at each company. In the case of Dun & Bradstreet Corp , looking at the history chart for DNB below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 2% annual yield.

DNB Dividend History
Date Div*
05/25/11 0.360
02/24/11 0.360
11/24/10 0.350
08/27/10 0.350
05/26/10 0.350
03/01/10 0.350
11/24/09 0.340
08/27/09 0.340
05/27/09 0.340
03/04/09 0.340
11/25/08 0.300
08/27/08 0.300
05/28/08 0.300
02/27/08 0.300
11/28/07 0.250
08/29/07 0.250
05/29/07 0.250
03/06/07 0.250
08/16/00 0.092
05/17/00 0.092
02/16/00 0.092
11/17/99 0.092
08/18/99 0.092
05/18/99 0.092
02/17/99 0.092
11/18/98 0.087
08/18/98 0.092
07/01/98 1.000
05/18/98 0.110
02/18/98 0.110
11/18/97 0.110
08/18/97 0.110
05/16/97 0.110
02/18/97 0.110
11/18/96 0.110
11/04/96 18.375
08/16/96 0.125
05/16/96 0.330
02/15/96 0.330
11/16/95 0.330
08/16/95 0.330
* Data may be adjusted for splits; we are not responsible for data errors; always verify data with the company.

According to the ETF Finder at ETF Channel, DNB makes up 1.88% of the Rydex S&P 500 Equal Weight Industrials ETF (AMEX:RGI) which is trading lower by about 0.1% on the day Friday.

See what other ETFs contain DNB
See what other stocks are held by RGI

DNB operates in the Business Services & Equipment sector, among companies like Healthcare Services Group, Inc. (NASDAQ:HCSG) which is up about 1.2% today, and Higher One Holdings Inc. (ONE) trading lower by about 0.8%. Below is a three month price history chart comparing the stock performance of DNB, versus HCSG and ONE.

DNB,HCSG,ONE Relative Performance Chart


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