In trading on Friday, shares of Dun & Bradstreet Corp (NYSE:DNB) were yielding above the 2% mark based on its quarterly dividend (annualized to $1.44), with the stock changing hands as low as $71.82 on the day. Dividends are particularly important for investors to consider, because historically speaking dividends have provided a considerable share of the stock market's total return. To illustrate, suppose for example you purchased shares of the S&P 500 ETF (SPY) back on 12/31/1998 — you would have paid $123.31 per share. Fast forward to 12/31/2010 and each share was worth $125.75 on that date, a mere $2.44 or 2% increase over all those years. But now consider that you collected a whopping $20.53 per share in dividends over the same period, increasing your return to 18.6%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.4%; so by comparison collecting a yield above 2% would appear considerably attractive if that yield is sustainable. Dun & Bradstreet Corp (NYSE:DNB) is an S&P 500 company, giving it special status as one of the large-cap companies making up the S&P 500 Index.
In general, dividend amounts are not always predictable and tend to follow the ups and downs of profitability at each company. In the case of Dun & Bradstreet Corp , looking at the history chart for DNB below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 2% annual yield.
DNB Dividend History
* Data may be adjusted for splits; we are not responsible for data errors; always verify data with the company.
DNB operates in the Business Services & Equipment sector, among companies like Healthcare Services Group, Inc. (NASDAQ:HCSG) which is up about 1.2% today, and Higher One Holdings Inc. (NYSE:ONE) trading lower by about 0.8%. Below is a three month price history chart comparing the stock performance of DNB, versus HCSG and ONE.
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