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Limited Brands Inc. (LTD) Shares Cross 2% Yield Mark

By Dividend Channel Staff, Thursday, November 3, 3:06 PM ET
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In trading on Thursday, shares of Limited Brands Inc. (LTD) were yielding above the 2% mark based on its quarterly dividend (annualized to $0.80), with the stock changing hands as low as $39.83 on the day. Dividends are particularly important for investors to consider, because historically speaking dividends have provided a considerable share of the stock market's total return. To illustrate, suppose for example you purchased shares of the S&P 500 ETF (SPY) back on 12/31/1998 you would have paid $123.31 per share. Fast forward to 12/31/2010 and each share was worth $125.75 on that date, a mere $2.44 or 2% increase over all those years. But now consider that you collected a whopping $20.53 per share in dividends over the same period, increasing your return to 18.6%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.4%; so by comparison collecting a yield above 2% would appear considerably attractive if that yield is sustainable. Limited Brands Inc. (LTD) is an S&P 500 company, giving it special status as one of the large-cap companies making up the S&P 500 Index.

In general, dividend amounts are not always predictable and tend to follow the ups and downs of profitability at each company. In the case of Limited Brands Inc., looking at the history chart for LTD below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 2% annual yield.

LTD Dividend History
Date Div*
08/24/11 0.200
06/03/11 0.200
02/23/11 0.200
11/23/10 0.150
08/25/10 0.150
06/02/10 0.150
02/24/10 0.150
11/24/09 0.150
08/26/09 0.150
06/04/09 0.150
02/25/09 0.150
11/24/08 0.150
08/26/08 0.150
05/27/08 0.150
02/26/08 0.150
11/27/07 0.150
08/28/07 0.150
05/29/07 0.150
02/27/07 0.150
11/28/06 0.150
08/29/06 0.150
05/30/06 0.150
02/28/06 0.150
11/29/05 0.150
08/31/05 0.150
06/01/05 0.150
03/02/05 0.150
12/20/04 1.230
12/01/04 0.120
09/01/04 0.120
06/02/04 0.120
03/03/04 0.120
12/03/03 0.100
09/03/03 0.100
06/04/03 0.100
03/05/03 0.100
12/04/02 0.075
09/04/02 0.075
06/05/02 0.075
03/06/02 0.075
12/05/01 0.075
09/05/01 0.075
06/06/01 0.075
03/07/01 0.075
11/29/00 0.075
08/30/00 0.075
06/07/00 0.075
03/01/00 0.075
12/01/99 0.075
09/01/99 0.075
08/24/99 1.179
06/21/99 0.075
03/03/99 0.075
12/02/98 0.065
09/02/98 0.065
06/03/98 0.065
03/04/98 0.065
12/03/97 0.060
09/03/97 0.060
06/04/97 0.060
03/05/97 0.060
12/04/96 0.050
09/04/96 0.050
06/05/96 0.050
03/20/96 0.050
11/29/95 0.050
09/06/95 0.050
* Data may be adjusted for splits; we are not responsible for data errors; always verify data with the company.

According to the ETF Finder at ETF Channel, LTD makes up 3.59% of the Dynamic Retail Portfolio ETF (AMEX:PMR) which is trading lower by about 0.6% on the day Thursday.

See what other ETFs contain LTD
See what other stocks are held by PMR

LTD operates in the Apparel Stores sector, among companies like Ross Stores, Inc. (NASDAQ:ROST) which is up about 2.6% today, and TJX Companies, Inc. (NYSE:TJX) trading up by about 1.2%. Below is a three month price history chart comparing the stock performance of LTD, versus ROST and TJX.

LTD,ROST,TJX Relative Performance Chart


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