In trading on Monday, shares of Yum! Brands, Inc. (NYSE:YUM) entered into overbought territory, changing hands as high as $58.825 per share. We define overbought territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100. A stock is considered to be overbought if the RSI reading rises above 70. In the case of Yum! Brands, Inc., the RSI reading has hit 70.1 — by comparison, the RSI reading for the S&P 500 ETF (SPY) is presently 51.3.
Investors could look at YUM's 70.1 reading as a sign that the recent heavy buying is overdue to take a breather, which could bring a pullback in the stock. The chart below shows the one year performance of YUM shares:
Looking at the chart above, YUM's low point in its 52 week range is $46.27 per share, with $59.05 as the 52 week high point — that compares with a last trade of $58.97.
YUM operates in the Food & Beverage sector, among companies like Hershey Company (NYSE:HSY) which is off about 0.5% today and has a current RSI reading of 58.9. Below is a three month price history chart comparing the stock performance of YUM, versus HSY.
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