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Too Much Selling of Top Ranked Dividend Stock K

By Dividend Channel Staff, Wednesday, May 30, 4:02 PM ET
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The DividendRank formula at Dividend Channel ranks a coverage universe of thousands of dividend stocks, according to a proprietary formula designed to identify those stocks that combine two important characteristics strong fundamentals and a valuation that looks inexpensive. Kellogg Co (NYSE:K) presently has an above average rank, in the top 50% of the coverage universe, which suggests it is among the top most "interesting" ideas that merit further research by investors.

But making Kellogg Co an even more interesting and timely stock to look at, is the fact that in trading on Wednesday, shares of K entered into oversold territory, changing hands as low as $49.43 per share. We define oversold territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100. A stock is considered to be oversold if the RSI reading falls below 30.

In the case of Kellogg Co, the RSI reading has hit 28.0 by comparison, the universe of dividend stocks covered by Dividend Channel currently has an average RSI of 45.5. A falling stock price all else being equal creates a better opportunity for dividend investors to capture a higher yield. Indeed, K's recent annualized dividend of 1.72/share (currently paid in quarterly installments) works out to an annual yield of 3.41% based upon the recent $50.48 share price.

A bullish investor could look at K's 28.0 RSI reading today as a sign that the recent heavy selling is in the process of exhausting itself, and begin to look for entry point opportunities on the buy side. Among the fundamental datapoints dividend investors should investigate to decide if they are bullish on K is its dividend history. In general, dividends are not always predictable; but, looking at the history chart below can help in judging whether the most recent dividend is likely to continue.

K Dividend History
Date Div*
02/28/12 0.430
11/29/11 0.430
08/30/11 0.430
05/27/11 0.405
02/25/11 0.405
11/29/10 0.405
08/30/10 0.405
05/27/10 0.375
02/26/10 0.375
11/30/09 0.375
08/28/09 0.375
05/28/09 0.340
02/27/09 0.340
12/01/08 0.340
08/28/08 0.340
05/29/08 0.310
02/29/08 0.310
11/29/07 0.310
08/29/07 0.310
05/30/07 0.291
02/27/07 0.291
11/29/06 0.291
08/30/06 0.291
05/30/06 0.278
02/27/06 0.278
11/29/05 0.278
08/30/05 0.278
05/27/05 0.253
02/25/05 0.253
11/23/04 0.253
08/27/04 0.253
05/27/04 0.253
03/02/04 0.253
11/25/03 0.253
08/27/03 0.253
05/28/03 0.253
02/27/03 0.253
11/26/02 0.253
08/28/02 0.253
05/29/02 0.253
02/28/02 0.253
11/28/01 0.253
08/29/01 0.253
05/29/01 0.253
02/26/01 0.253
11/28/00 0.253
08/29/00 0.253
05/26/00 0.245
02/25/00 0.245
11/26/99 0.245
08/27/99 0.245
05/26/99 0.235
02/25/99 0.235
11/24/98 0.235
08/26/98 0.235
05/27/98 0.225
02/26/98 0.225
11/25/97 0.225
08/27/97 0.225
05/28/97 0.210
02/26/97 0.210
11/26/96 0.210
08/28/96 0.210
05/29/96 0.195
02/28/96 0.195
11/29/95 0.195
08/30/95 0.195
* Data may be adjusted for splits; we are not responsible for data errors; always verify data with the company.


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According to the ETF Finder at ETF Channel, K makes up 3.44% of the Global Gold and Precious Metals Portfolio ETF (NASDAQ:PSAU) which is trading up by about 0.5% on the day Wednesday.

See what other ETFs contain K
See what other stocks are held by PSAU


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