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The directors of a company tend to have a unique inside view into the business, so when directors make major buys, investors are wise to take notice. Presumably the only reason a director of a company would choose to take their hard-earned cash and use it to buy stock in the open market, is that they expect to make money — maybe they find the stock very undervalued, or maybe they see exciting progress within the company, or maybe both. So in this series we look at the largest insider buys by company directors over the trailing six month period, one of which was a total of $100.3K invested across 2 purchases by John C. Lechleiter, Director at Nike (NYSE:NKE).
Lechleiter bets big on NKE:
Purchased
Insider
Title
Shares
Price/Share
Value
03/27/2012
John C. Lechleiter
Director
500
$108.41
$54,205.00
07/05/2012
John C. Lechleiter
Director
500
$92.28
$46,140.00
Lechleiter's average cost works out to $100.34/share. In trading on Tuesday, bargain hunters could buy shares of Nike (NYSE:NKE) and achieve a cost basis lower than Lechleiter, with shares changing hands as low as $90.60 per share. Shares of Nike were changing hands at $91.28 at last check, trading up about 1.2% on Tuesday. The chart below shows the one year performance of NKE shares, versus its 200 day moving average:
Looking at the chart above, NKE's low point in its 52 week range is $76.98 per share, with $114.81 as the 52 week high point — that compares with a last trade of $91.28.
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One Reason For Insiders to Buy
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