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A company's own top management tend to have the best inside view into the business, so when company officers make major buys, investors are wise to take notice. Presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money — maybe they find the stock very undervalued, or maybe they see exciting progress within the company, or maybe both. So in this series we look at the largest insider buys by the ''top brass'' over the trailing six month period, one of which was a total of $116.7K by Gerard Geoffrion, President, GMCR Canada at Green Mountain Coffee Roasters Inc (NASDAQ:GMCR).
Geoffrion bets big on GMCR:
Purchased
Insider
Title
Shares
Price/Share
Value
08/08/2012
Gerard Geoffrion
President, GMCR Canada
5,000
$23.34
$116,700.00
Geoffrion's average cost works out to $23.34/share. Shares of Green Mountain Coffee Roasters Inc were changing hands at $24.23 at last check, trading up about 0.2% on Friday. The chart below shows the one year performance of GMCR shares, versus its 200 day moving average:
Looking at the chart above, GMCR's low point in its 52 week range is $17.11 per share, with $115.98 as the 52 week high point — that compares with a last trade of $24.23.
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