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Top Buys by Top Brass: President, GMCR Canada Geoffrion's $116.7K Bet on GMCR

By Market News Video Staff, Friday, August 10, 10:18 AM ET
Play Video: One Reason For Insiders to Buy

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A company's own top management tend to have the best inside view into the business, so when company officers make major buys, investors are wise to take notice. Presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money maybe they find the stock very undervalued, or maybe they see exciting progress within the company, or maybe both. So in this series we look at the largest insider buys by the ''top brass'' over the trailing six month period, one of which was a total of $116.7K by Gerard Geoffrion, President, GMCR Canada at Green Mountain Coffee Roasters Inc (NASDAQ:GMCR).

Geoffrion bets big on GMCR:

Purchased Insider Title Shares Price/Share Value
08/08/2012 Gerard Geoffrion President, GMCR Canada 5,000 $23.34 $116,700.00

Geoffrion's average cost works out to $23.34/share. Shares of Green Mountain Coffee Roasters Inc were changing hands at $24.23 at last check, trading up about 0.2% on Friday. The chart below shows the one year performance of GMCR shares, versus its 200 day moving average:

Green Mountain Coffee Roasters Inc Chart

Looking at the chart above, GMCR's low point in its 52 week range is $17.11 per share, with $115.98 as the 52 week high point that compares with a last trade of $24.23.

GMCR makes up 1.17% of the Direxion NASDAQ-100 Equal Weighted Index Shares ETF (AMEX:QQQE)

Special Offer: Find out how Dave Moenning is trading around the most recent insider transactions with a free 30 day trial .

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