NIKE's principal business activity is the design, development, and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories, and services. Co. sells its products to retail accounts, through Co.-owned retail stores and internet websites (which Co. refers to as its Direct to Consumer operations), and through a mix of independent distributors and licensees throughout the world. Co. focuses its NIKE Brand product offerings in nine primary categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men's Training, Women's Training, Action Sports, Sportswear (its sports lifestyle products) and Golf.
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