DreamWorks Animation (DWA) has signed a deal with Netflix (NASDAQ:NFLX) to let the company stream its films online.
According to several media reports, Netflix will have exclusive rights to stream DreamWorks content beginning in 2013, when DreamWorks' current TV release deal with Time Warner's (NYSE:TWX) HBO runs out.
The New York Times reports that analysts estimate the deal could be worth $30 million per film over time.
This is the first win for Netflix in some time, as it has recently struggled with decreases in expected subscribers following a split of its mail order and streaming subscriptions.
Last week, Dish Networks (NASDAQ:DISH) announced a streaming offering from Blockbuster, adding to Netflix's slate of competitors in streaming content, which now includes Amazon.com (NASDAQ:AMZN) and Walmart's (NYSE:WMT) Vudu.
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