Netflix (NASDAQ:NFLX) shares are getting a boost today after the company said it will no longer rebrand and rename its mail order DVD service.
The company had said in September that it was going to rename the service 'Qwikster' and that the service would operate at Qwikster.com.
The change was made in the wake of a controversial and unpopular move to separate subscriptions for mail-order and streaming video rental services.
Netflix said customers can continue to use its Netflix.com website for both streaming and mail-order services, with one account and one password.
Netflix CEO Reed Hastings noted the company moved too fast in this case on making the change, and that customers value the simplicity Netflix has always offered.
The company's streaming video subscriptions allow viewers to watch unlimited TV shows and movies on 700 devices, including mobile devices, computers and TVs via Microsoft's (NASDAQ:MSFT) Xbox, Nintendo's Wii and Sony's (SNE) Playstation, as well as on Blu-ray players and Apple (NASDAQ:AAPL) TV and Google (NASDAQ:GOOG) TV devices.
Any ideas and opinions presented in all Market News Video clips are for informational and educational purposes
only, and do not reflect the opinions of BNK Invest, Inc. or any of its affiliates, subsidiaries or partners.
In no way should any content contained herein be interpreted to represent trading or investment advice.
None of the information contained herein constitutes a recommendation that any particular security, portfolio,
transaction, or investment strategy is suitable for any specific person. All viewers agree that under no
circumstances will BNK Invest, Inc,. its subsidiaries, partners, officers, employees, affiliates, or agents be held
liable for any loss or damage caused by your reliance on information obtained. Read Full Disclaimer.
X
Wait! Don't leave yet.
Want to receive our latest research absolutely free?
⤹
Click the button below for your complimentary copy of Your Early Retirement Portfolio: Dividends Up to 8.7%—Every Month—Forever.
You'll discover the details on 4 stocks and funds that pay you massive dividends as high as 8.7%.