Green Mountain Coffee Roasters (GMCR) will soon face some competition in the form of another company making single-serving packs of coffee compatible with its Keurig brewing machines.
Privately held coffee roaster Rogers Family Co. will reportedly begin selling the one-cup pods to supermarkets.
Bloomberg reports that Jon Rogers, president of the company, said the company will sell a Keurig-compatible 12-pack of single-serving coffee packs for a recommended price of $6.99 at stores such as Costco (COST).
Rogers told Bloomberg its pods are difference from Green Mountain's patented K-Cups because they have a mesh screen on the bottom instead of plastic.
Green Mountain sells a variety of its own beverage brands in its K-Cup packs via various retailers, as well as Starbucks (SBUX) and Dunkin' Brands' (DNKN) Dunkin' Donuts coffees.
Bloomberg noted that Rogers also supplies coffee products to Safeway (SWY) and SuperValu (SVU).
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