AT&T (NYSE:T) says its customers have been loyal in sticking with the company for iPhone service, despite the availability of two new carriers since AT&T's exclusivity contract for the device ran out.
MarketWatch reports that Glen Lurie, president of emerging devices for AT&T, said 'churn,' or the number of customers who cancel services, has not been a problem.
AT&T initially was the sole wireless service provider for Apple's (NASDAQ:AAPL) iPhone, but Verizon Wireless, a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NASDAQ:VOD), as well as Sprint (NYSE:S) have added iPhone service.
Lurie reportedly encouraged investors not to overlook other handset makers like Nokia (NYSE:NOK) and Research in Motion (RIMM), as the competition ensures innovation.
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