This morning, Yum! Brands (NYSE:YUM) reported July sales in China fell by 13% as diners chose to eat at restaurant with more ice cream and drink options. The company has seen market share decline over the last several quarters as companies such as Starbucks (NASDAQ:SBUX) and McDonald's (NYSE:MCD) have offered customers better summer options to beat the heat. While the weather-related sales decline could subside as temperatures cool, the company is still dealing with the residual effects of the food safety scares and bird flu outbreak in China. In early trading, shares of YUM were lower by more than 3% so far.
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