In the investing world, asset managers will often use the acronym "AUM" when referring to their Assets Under Management. This may not always be the net assets managed, but may instead be the gross assets including leverage.
Asset managers may point to AUM as a measurement of how successful their business has grown. This success can build upon itself, because higher AUM means the manager can afford to hire better employees, which helps attract more assets. Aside from total AUM, an important consideration for investors is to know how much of the AUM growth came from wise investment choices and how much from strong marketing.
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