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Doorbuster Definition
Friday, November 16, 11:09 AM ET

A doorbuster is a sales and marketing strategy used to attract a high volume of costumers into a retailer. A particular item is offered at a special discount for a limited time, or in a limited quantity, in order to get people "in the door." The strategy is typically used on "Black Friday," the day after Thanksgiving, to kick off the holiday shopping season.

For MarketNewsVideo.com, I'm Kristin Bianco.

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