Pump and Dump Definition Friday, November 16, 11:09 AM ET
Pump and dump refers to a scheme used to boost a stock price based on statements that are false or misleading by those who already have an establisehd position in a stock. The scheme was in the past done via cold calling, but has become very prevalent during the Internet era, with micro cap and small cap stocks being easy to manipulate using email marketing stratagies. The "pump and dump" scheme is illegal, and perpetrators can be exposed to heavy fines.
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