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New 52-Week Low Could Prompt More Insider Buying At PRPL
Tuesday, August 22, 1:28 PM ET, by Market News Video Staff

In trading on Tuesday, shares of Purple Innovation Inc (PRPL) touched a new 52-week low ...

New 52-Week Low Could Prompt More Insider Buying At PRPL

By Market News Video Staff, Tuesday, August 22, 1:28 PM ET
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In trading on Tuesday, shares of Purple Innovation Inc (NASDAQ:PRPL) touched a new 52-week low of $2.08/share. That's a $4.68 share price drop, or -69.23% decline from the 52-week high of $6.76 set back on 02/02/2023. Large percentage drops always require that the stock post even larger percentage gains from the low in order to recover the old price point, and for PRPL that means the stock would have to gain 225.00% to get back to the 52-week high. For a move like that, Purple Innovation Inc would need fundamental strength at the business level.

Here's a rhetorical question: Who knows more about fundamentals at the business level than the company's own insiders? So let's take a look to see whether any company insiders were taking the other side of the trade as PRPL shares were being sold down to this new 52-week low, focusing on the most recent trailing six month period. As summarized by the table below, PRPL has seen 5 different instances of insiders buying over the past six months.

Purchased Insider Title Shares Price/Share Value
03/23/2023 Eric Scott Haynor Chief Operating Officer 138,598 $2.75 $381,129.40
03/23/2023 Jeffery Scott Kerby Chief of Owned Retail 23,077 $2.77 $63,918.67
05/15/2023 R. Carter Pate Director 16,949 $2.95 $49,999.55
05/15/2023 Robert Demartini CEO 50,000 $2.97 $148,665.00
05/26/2023 Jeffery Scott Kerby Chief of Owned Retail 16,350 $3.45 $56,445.11
06/02/2023 Casey Kale McGarvey Chief Legal Officer 22,300 $2.85 $63,552.77

In the short run, while the new 52-week low suggests the stock is at the cheapest price and perhaps therefore the best bargain it has been over the last 52 weeks, the low print also means anyone who has purchased the stock over that timeframe is staring at an unrealized loss. Oftentimes, that factor drives a stock's technical analysis metrics by creating overhead resistance, with investors who bought higher now anxious to reverse their trade once they are back to breakeven. The chart below shows where PRPL has traded over the past year, with the 50-day and 200-day moving averages included.

Purple Innovation Inc Moving Averages Chart

Time will tell whether the insider purchases foretell a future rebound for PRPL shares, which are presently showing a last trade of $2.14/share, slightly above the new 52-week low.


This Article's Word Cloud:   Bargains   Carter   Casey   Cheaper   Chief   Demartini   Director   Eric   Haynor   Here   Innovation   Insider   Insiders   Jeffery   Kale   Kerby   Large   Legal   McGarvey   Officer   Oftentimes   Owned   PRPL   Purple   Retail   Scott   back   below   business   company   from   high   insiders   last   level   means   over   past   percentage   price   share   shares   stock   that   trade   week   were   whether   with   would
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